Red Bull: The Art of FLIGHT

// August 8th, 2011 // No Comments » // Movies

Ever see that Red Bull commercial where the rally car launches off a ramp at ninety miles per hour only to soar over a river and land, with ease, three-hundred feet away on the other side of a pier, to which the camera, slowly zooming in, reveals the driver, Travis Pastrama, who casually welcomes the viewer to the world of cars flying over rivers? The video you are about to watch is just like that.

As it turns out, the guys over at Red Bull have taken it upon themselves – all that leftover juice has to go somewhere – to bring Travis Pastrama’s world to the snowy mountaintop. This short preview of the film The Art of FLIGHT, a documentary made possible by Red Bull, boasts images of snowboarders jumping out of helicopters onto avalanche-ridden mountaintops, images through which death-defying twists and turns are captured in mind-bending sublimity, the elements of an all-around fearlessness, however unfamiliar to the eye. As a matter of fact, it is claimed in the video that “snowboarding will change forever.” You must see for yourself.

The Art of FLIGHT is due to hit theatres September 7th. For more information, click here.

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Just keep running, like the little girl from Forrest Gump said. Maybe I can hide up there in the chicken coop. But the air – it’s so thick; and if I just had a moment’s breathe. And as you start to slow by the bridge, you hear the sound of the giant footsteps return. Panicked, you realize that you have no option but to jump. You take the plunge; but the giant follows. It’s a highway duel, and now, your only option is a dangerous one. You take the high road; and from that point on it was all adrenaline. And space was removed from time until the chase became a vacuum of thought and sound. Will the giant make his move, running away in laughter? Click to watch the animated short "Mac ‘n’ Cheese," directed and created by four students at the Utcretch School of Arts in the Netherlands.