Subcrew: Sub Division

// February 8th, 2010 // No Comments » // Fashion

Hong Kong based streetwear company Subcrew has recently given rise to “Sub,” an upscale subdivision, as it were, of Subcrew. Half-submarine half-crew, Subcrew was born alongside a mantra declaring: “The crew [must] stand fast at their posts and fight shoulder to shoulder together.” We haven’t seen too many items breaching the mainstream from the Hong Kong company; however in this case, the Sub by Subcrew Stadium Jacket – black on black, wool base with leather sleeves, simple back branding – definitely proves to be a unique piece.

High-quality material is a necessity for streetwear companies trying to reach the next level of respect. In the Sub Stadium Jacket, wool and leather provide not only a great feel on the body but also a two-toned flair applied onto what would traditionally be a sweet leather jacket.

With the release of the Sub Stadium Jacket we can now anticipate, in the approaching season, a jump from trucker hats to premium items like the Sub Stadium Jacket. After all, who doesn’t want to wear a varsity jacket? All in all we hope the visionaries over at Subcrew can pump the brand above and beyond local markets.

The Sub Stadium Jacket is now available on Subcrew’s Online Store.

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Just keep running, like the little girl from Forrest Gump said. Maybe I can hide up there in the chicken coop. But the air – it’s so thick; and if I just had a moment’s breathe. And as you start to slow by the bridge, you hear the sound of the giant footsteps return. Panicked, you realize that you have no option but to jump. You take the plunge; but the giant follows. It’s a highway duel, and now, your only option is a dangerous one. You take the high road; and from that point on it was all adrenaline. And space was removed from time until the chase became a vacuum of thought and sound. Will the giant make his move, running away in laughter? Click to watch the animated short "Mac ‘n’ Cheese," directed and created by four students at the Utcretch School of Arts in the Netherlands.